We found some great information about the influence tradeshows have on attendees in their buying decisions, who is actually a decision maker and more. They are even broken up into the different types of tradeshows (ex. hitech, retail etc.).
For example, have you ever wondered if tradeshows really do make a difference in buying decisions, according to these stats they do.
Decision-Makers Perception of Trade Shows
(Percentage generally agreeing)
70% “Are relied on by my company to keep up.”
79% “Help me decide what to buy.”
80% “Provide an invaluable opportunity to discuss ideas with peers.”
82% “Allow me to be very productive in a short amount of time.”
83% “Bring me up to date on the latest trends in the industry.”
85% “Save my company time and money by bringing many vendors under one roof.”
Have a look for yourself: http://www.tsteacher.com/Statistics.html